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On Oct. 12 Rx.Health Cofounder Dr. Ashish Atreja joined other leading minds in healthcare and business as he spoke at the Third Annual Financial Times Digital Health Summit in New York. While Dr. Atreja’s panel discussion focused on the changing dynamics on the frontline of digital health, discussions at the summit explored the trends and opportunities, funding, innovation and approaches needed to drive forward the digital age of health.

The conference was attended by CEOs, Chief Medical Officers, CFOs, CTOs, CIOs, Heads of Healthcare, Directors of Innovation, Heads of Disruptive Innovation, as well as other senior executives who target the latest consumer and patient demands. The focus of the conference was centered on how all participants in our healthcare system, from patient to provider to regulator, can work together to ensure that technology is consistent and effective in meeting the modern demands of patients and health services.

As healthcare embraces a patient-centric focus, providers are empowering patients to take meaningful control over their treatment. Clinicians are now under pressure to demonstrate the value of personalized healthcare through customized solutions. With this new reality in focus, panelists at the conference discussed how multiple goals can be aligned between patients and providers to optimize digital engagement.

The Financial Times is a leading international daily newspaper with an emphasis on business and economic news. With an average daily readership of 2.2 million people worldwide, the Financial Times is widely considered the most important business read currently in circulation. The publication reaches 36 percent of most senior financial decision makers at the world’s largest financial institutions.